No. 01 Foundation
Thirty-two landmarks, mapped in one quiet portrait.
A single still frame. Soft-light analysis traces the architecture of your features — orbit, cupid's bow, mandibular angle — and returns them as numbers, not verdicts.
No. 03 · Restorative
Beauty, slowly read.
Fitts reads the geometry of your face in thirty-two landmarks and returns it as fine measurement — never a score. A quiet ritual, done at home.
As quietly noted in
Cereal KINFOLK Monocle T MAGAZINE Apartamento DEZEEN
A library of small, considered readings.
Six observations, each a few minutes. Take one in the morning, one in the evening, or none at all. Fitts waits.
No. 02 Geometry
Symmetry described, never scored.
The left orbit sits 1.1 millimetres above the right. A 4.2° canthal tilt; this reads as alert and open. Observations, not rankings.
No. 03 Restorative
A ritual reading, kept to forty-two minutes.
Three captures across the day, gathered while you live. Fitts works in the background of your morning and presents its reading at dusk, on linen.
No. 04 Phi · 1.618
The golden ratio, present as a thread.
Where your proportions approach φ, Fitts notes it. Where they diverge, it notes that too — quietly, in the margin. Diverging is the more interesting condition.
No. 05 Threshold
A morning brief, written by evening light.
No notifications. A single hand-set card arrives in your library at sundown — what changed, what held, what you might attend to without urgency.
No. 06 Companion
An at-home companion. Optional, always.
For iPhone and iPad. Calibrated against the studio reference plate, so a reading taken at your kitchen counter sits alongside one taken in the room.
· The studio, at hand
Precise instrument, hushed presentation.
Every number rendered in monospace, every observation rendered in sentence case. Nothing shouts.
SESSION · 042 φ 1.617
Across twelve thousand quiet readings
96.4%
average symmetry observed — and the 3.6% that diverges is the more interesting half.
- Readings gathered
- 12,408
- Reference plate
- Calibrated daily
- Established
- 2021
Notes from the studio.
The first beauty product that didn't try to fix me. It described me — in millimetres — and then put the kettle on.
M
Mira Sundström Editor, Apartamento
A 4.2° canthal tilt; alert and open. I read that sentence twice. Then I cancelled the dermatologist.
H
Hana Okamura Founder, Shoshin Studio
It is software that behaves like a small spa. The brief arrives at dusk on linen-coloured paper. Nothing pings.
A
Adrien Lévêque Contributing writer, Cereal
· How it works
Three ways to begin.
No subscription. Browse freely; pay only for what you keep.
The studio
FreeFree
- Every catalog style on house samples
- No account, no spend — open to all
- Your gateway reading, kept
- An occasional Preview on your own photo
No card required.
Professional analysis
Most considered120 / once
- A specialist verifies your landmarks
- Four to five looks, curated for your face
- A written report, returned in person
- Gold-standard, by a named reader
Returned in person.
Credits
As needed8 .00 / credit
- Commission any look from the lookbook
- A flat price, any quantity
- No bundles, no expiry
- Kept the moment it is made
Spent only on fittings.
Questions, quietly
Frequently asked.
If a question is not here, the studio replies by post within two days. We do not have a chat widget.
Is Fitts a beauty score?
No. Fitts never returns a score, a rank, or a percentage of beauty. It measures — in degrees, millimetres, and ratios — and presents those measurements in sentence case. Verdict is your work, not ours.
What happens during a professional analysis?
A specialist verifies the landmarks on your portrait, corrects them by hand, and curates four to five looks chosen for your face. The result is returned as a written report — read it at your own pace. There is no upsell.
Where are my measurements kept?
On your account, encrypted, in a single vault. Fitts has never sold a measurement and would not know how. You can request deletion by writing one sentence.
Does Fitts recommend procedures or products?
Never procedures. Occasionally a slow morning, a different brow arc, a tilt of the chin in candid photographs. The brief is a description, not a prescription.
Do I need a subscription?
No. The studio is open — every catalog style on house samples, no account needed. Your own photos use credits, which you buy at a flat price. A professional analysis is a single one-time reading. Nothing recurs.
What does a credit do?
A credit commissions one look from the lookbook onto your own photo — kept the moment it is made. House samples in the studio are always free. A flat price, any quantity, no bundles and no expiry.
Available everywhere, quietly
The companion lives on your nightstand.
Fitts for iPhone, iPad, and a small card in your wallet. The reading travels.